Creating a Site for People to Watch
If the recent rapid growth of the video on demand industry has taught u.s.a. anything, information technology's this:
Yous need to create a video website .
More people than e'er earlier want to sentinel – and pay for – premium video content, and launching your own website is the all-time way to profit from that need. Why?
Considering fifty-fifty though there may exist more than attention on platforms similar YouTube and Twitch, the coin these platforms pay to their video creators is downwards. (Similar, really down!)
This ways if you're a creator who wants to future proof your business and earn a sustainable income, you need to learn how to create a video website.
In the residuum of this article, I'm going to show y'all the exact steps y'all need to take to do this.
Let'due south go!
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How To Create A Video Website
- Pick Your Online Video Platform.
- Upload Your Videos.
- Optimize Your Catalog.
- Customize Your Website.
- Connect Your Marketing Tools.
- Optional: Launch Your OTT Apps.
1: Pick Your Online Video Platform
The offset step is to choose a professional video monetization platform.
Though general website builders are great, they won't help y'all build the type of platform you need.
Instead, you need a purpose-built video monetization platform that will permit you to seamlessly stream content and take payments, without having to use code or hire a programmer.
Uscreen is a not bad case of this.
We have everything you lot demand to get your business online. With us, you can:
- Create your own video website.
- Optimize your site for search engines – SEO.
- Upload and organize your videos with ease.
- Distribute your content with OTT apps on TV and mobile devices.
- Monetize your content whatever way you cull.
- Accept worldwide payments.
- Stream alive videos to any device.
- Track subscriber growth and churn.
- Own your audience.
We are currently #1 in the industry, and our clients merely cleared $100 million in acquirement for 2022!
I also know Uscreen isn't the right choice for everyone, so yous should take the time to shop around and detect the VOD platform that's right for you lot.
To assistance you, bank check out these three guides:
- 18 Things to Look for When Shopping for the Perfect OTT Platform
- 12 Best Membership Platforms & Website Builders in 2022
- 11 All-time OTT Platforms for 2022
2: Upload Your Videos
The next pace is uploading your content to your video website.
Having content on your website before yous customize it will provide a blazon of "framework" you can use to construct your website. Let me explicate…
Your homepage should highlight the content in your itemize. Afterward all, your catalog is your production; it's what your customers will sign up to access.
You tin can run across how Coreology Live expertly uses thumbnails, descriptions, and categories to showcase the content on their eLearning video site here:
This is what we refer to as an optimized content itemize.
Having your content displayed like this can provide a better user experience and provide context to your website. This will result in a higher conversion rate.
So:
I highly recommend you upload your content and optimize it to a bones level before you start customizing the design.
Your chosen video hosting platform should allow y'all to do this through their central dashboard, so bank check their support materials on how to practise that.
If you're a Uscreen client, you tin discover that data right here.
3: Optimize Your Content Catalog
The next step is to ensure your content catalog is:
- Easy to use.
- Enjoyable to navigate.
- Focused on helping users find the content they need.
Optimizing your content catalog is a picayune beyond the scope of this article. Especially if y'all're using a platform other than Uscreen.
However, there are 3 universal tips yous tin can follow…
First, utilise intuitive categories for your content that match your audience's goal, similar GUEtv'southward diving tutorials:
Side by side, create descriptive, specific, attention-grabbing titles, like Cakeflix uses for their pop video series on cake-decorating:
Finally, add appealing thumbnails that give context to your videos, like Naturally Sassy's ballet skill catalog:
If you want to acquire more about how to fully optimize your content, check out our guide: How To Organize Your Video Content.
four: Customize Your Website
Okay, now for the fun part…
It's time to customize your video website.
Your video monetization platform should give you a suite of website customization tools and functionality so you can adjust the design of your website and add your ain branding.
For case, Uscreen lets yous create stunning home pages and landing pages with our plug-and-play folio builder. These pre-designed templates allow you easily upload content and adjust the text, typography, layout, and colour schemes to accommodate your needs.
Image Source – Uscreen
With the page builder, you lot can create a visually appealing platform that customers look forward to using.
Paradigm Source – Uscreen
Or, if you adopt a more structured design option, you tin can utilise 1 of Uscreen'due south 19 fully-customizable website themes to help you.
Now…
How you choose to customize your video streaming website is up to you. But one of the primal things to remember is brand consistency beyond your online presence.
You lot'll want to employ colors, images, and copywriting that match how y'all present your make on other platforms, similar social media or YouTube.
For example:
On The Trounce is an online video fitness platform that brings loftier-free energy cycling classes to consumers at habitation. Accept a look at this short prune of their video website and marketing platforms:
Y'all can run into that across all of their channels they use the aforementioned…
- logos
- typography
- pinkish, purple and blue color scheme
- style of photography
…to subliminally assure the reader that they're in the correct place, and they're visiting the website of a brand they've already interacted with and trust.
You should aim to do so when y'all create a video website also. This will save you a lot of fourth dimension, coin, and effort on lost leads and positively bear on your conversion rate.
5: Connect Your Marketing Tools
The final essential step is to connect your marketing tools.
Your chosen platform should empower you to promote your video website past:
- Integrating with your existing marketing tools.
- Providing a suite of marketing tools.
At Uscreen, nosotros allow you practise both.
Uscreen's marketing tools give you the essential functions to:
- Send abandoned cart emails.
- Create "reduce churn" sequences.
- Offer high-converting free trials.
- Share promotional coupons.
Once you have those set, you can then connect with 1000+ marketing tools using Zapier, so you can tailor your marketing strategy to your current needs.
As a minimum, I recommend you connect your site to…
- Google Analytics
- an email marketing platform
- Facebook Pixel
…to assistance you lot empathize your new website'south traffic, connect with your customers, and launch social media advert campaigns.
Optional: Launch Your OTT Apps
If you desire to supercharge your offer you could as well look to expand into launching your ain OTT (over-the-top) apps.
OTT apps allow your customers to access your content on an app that'due south specifically designed for their favorite device, similar:
- Smartphones.
- Smart TVs.
- Tablets.
OTT revenue in the US will increment more than than 100% by 2023, so apps are definitely worth because. Yous can acquire more than and get ideas for your own app right here.
Wrapping This Up…
If you're a video content creator, you lot demand to acquire how to brand and launch your own video sharing website. It'due south the best way to futureproof your business organisation and take control of your income.
You tin can do this in half dozen steps:
- Option Your Platform
You should cull a video monetization platform that allows you lot to build a website, upload your content, control your pricing, and monetize your service. Uscreen is the electric current market leader.
- Upload Your Content
Having content on your site will create a "framework" to build your website effectually. So before yous customize, go all the essential content onto your site.
- Optimize Your Content Catalog
Once your videos are uploaded, you need to optimize your content catalog. You can practice this by creating intuitive categories, descriptive video titles, and eye-catching thumbnails.
- Customize Your Site
Now that your catalog is gear up, you can focus on customization. Creating a unique design and make for your site volition help your concern stand out. If you apply Uscreen, you tin can choose from 19 customizable templates. Ensure your website looks and feels consistent with your branding on social media and YouTube channels.
- Connect Your Marketing Tools
Before y'all launch your site, you need to connect your marketing tools. You lot should too activate whatever marketing features offered by your platform. At a minimum, you should have: Google Analytics, Facebook Pixel, and an email marketing platform connected to your site.
- Optional: Launch OTT Apps
Expand the reach of your crawly video business by creating an OTT app that will allow your audience to stream your content to their favorite device.
Source: https://www.uscreen.tv/blog/how-to-create-a-video-website/
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